Company Profile

BUSINESS SUMMARY:

01. Name of the Project

 

: “SOBER ELECTRIC INDUSTRIES LTD.”
02. Corporate Office & Factory Location : Present: 133, Nawabpur Road, Moti  Electric Market

(2nd Floor), Dhaka-1100, Bangladesh.

 

Proposed Factory Site: Chargolgolia, Keranigonj, Dhaka. (Besides of  Dhaka-Maowa Highway)

 

03. Full Address of Company Management : (a) Present  : 133, Nawabpur Road, Moti Electric Market (2ND  Floor), Dhaka-1100, Bangladesh.

Phone: 02- 9511530( BTCL), Cell: 01770 555 666

E- mail: soberbd@yahoo.com, Web: www.soberbd.com

 

(b) Permanent :  Vill: Olankati,

P.O.& P.S. : Babugonj, Dt.: Barisal, Bangladesh.

04. Brief description of the Project : At 100% capacity utilization in 2 shifts per day(each shift 8hours) and 300 working days per year, the existing project would capable to sell BDT 185.09 crore by assembling CFL,LED Lamps and Trading of Lighting fixture& Crystal Lamps.
05. Name of the Promoters

 

:   (i) Md. Mobarak Ali Howlader – BA, B Ed.

(ii) Md. Fakhruddin Shameem – MBA

06. Background of the Promoter

 

: The Promoters of the project are well experienced with sound Academic & Financial back ground.
07. Corporate Setup

 

: The promoters have formed private limited company and got registration with Registrar of Joint Stock Companies of Bangladesh.

 

08. Establishment of The Company : 18-01-2011
09. Experiences : Company have vast experiences for importing, Assembling, Producing and supplying products in lighting and lighting fixtures.

 

  1. Introduction:

 

Bangladesh is a developing country. National economy of the country is blessed with enormous natural calamities and hazards like flood, drought etc. Besides the country is also facing tremendous unemployment problem. She is over populated and per capita income to her peoples is alarmingly low. So rapid industrialization is essential so that for employment opportunity. A compact fluorescent lamp (CFL), also called compact fluorescent light, energy-saving light, and compact fluorescent tube, is a fluorescent lamp designed to replace an incandescent lamp; some types fit into light fixtures formerly used for incandescent lamps. The lamps use a tube which is curved or folded to fit into the space of an incandescent bulb, and a compact electronic ballast in the base of the lamp. Compared to general-service incandescent lamps giving the same amount of visible light, CFLs use one-fifth to one-third the electric power, and last eight to fifteen times longer. A CFL has a higher purchase price than an incandescent lamp, but can save over five times its purchase price in electricity costs over the lamp’s lifetime. Like all fluorescent lamps, CFLs contain toxic mercury  which complicates their disposal. In many countries, governments have established recycling schemes for CFLs and glass generally. CFLs radiate a spectral power distribution that is different from that of incandescent lamps. Improved phosphor formulations have improved the perceived color of the light emitted by CFLs, such that some sources rate the best “soft white” CFLs as subjectively similar in color to standard incandescent lamps.

 

LEDs (Light Emitting Diodes) are solid light bulbs which are extremely energy-efficient. When first developed, LEDs were limited to single-bulb use in applications such as instrument panels, electronics, pen lights and, more recently, strings of indoor and outdoor Christmas lights. Manufacturers have expanded the application of LEDs by “clustering” the small bulbs. The first clustered bulbs were used for battery powered items such as flashlights and headlamps. Today, LED bulbs are made using as many as 180 bulbs per cluster, and encased in diffuser lenses which spread the light in wider beams. Now available with standard bases which fit common household light fixtures, LEDs are the next generation in home lighting. A significant feature of LEDs is that the light is directional, as opposed to incandescent bulbs which spread the light more spherically. This is an advantage with recessed lighting or under-cabinet lighting, but it is a disadvantage for table lamps. New LED bulb designs address the directional limitation by using diffuser lenses and reflectors to disperse the light more like an incandescent bulb. The high cost of producing LEDs has been a roadblock to widespread use. However, researchers at Purdue University have developed a process for using inexpensive silicon wafers to replace the expensive sapphire-based technology. This promises to bring LEDs into competitive pricing with CFLs and incandescents. LEDs may soon become the standard for most lighting needs.

 

We are following these developments with interest and will report the latest updates in this research. Long-lasting – LED bulbs last up to 10 times as long as compact fluorescents, and far longer than typical incandescents. Durable – since LEDs do not have a filament, they are not damaged under circumstances when a regular incandescent bulb would be broken. Because they are solid, LED bulbs hold up well to jarring and bumping. Cool – these bulbs do not cause heat build-up; LEDs produce 3.4 btu’s/hour, compared to 85 for incandescent bulbs. Common incandescent bulbs get hot and contribute to heat build-up in a room. LEDs prevent this heat build-up, thereby helping to reduce air conditioning costs in the home. Mercury-free – no mercury is used in the manufacturing of LEDs.More efficient – LED light bulbs use only 2-17 watts of electricity (1/3rd to 1/30th of Incandescent or CFL). LED bulbs used in fixtures inside the home save electricity, remain cool and save money on replacement costs since LED bulbs last so long. Small LED flashlight bulbs will extend battery life 10 to 15 times longer than with incandescent bulbs. Cost-effective – although LEDs are initially expensive, the cost is recouped over time and in battery savings. LED bulb use was first adopted commercially, where maintenance and replacement costs are expensive. But the cost of new LED bulbs has gone down considerably in the last few years. and are continuing to go down. Today, there are many new LED light bulbs for use in the home, and the cost is becoming less of an issue. To see a cost comparison between the different types of energy-saving light bulbs, see our Light Bulb Comparison Charts. Light for remote areas and portable generators – because of the low power requirement for LEDs, using solar panels becomes more practical and less expensive than running an electric line or using a generator for lighting in remote or off-grid areas. LED light bulbs are also ideal for use with small portable generators which homeowners use for backup power in emergencies. The company has to desire for general trading  also which will be   imported of intakes products like lighting fixtures about 65% and crystal lamp 35% of total quantities. These will be at the same time like imported of raw materials.

2.Objectives of the Projects:

The principal objectives of the proposed project are: –

  1. To establish SMEs
  2. To generate income
  3. To reduce poverty
  4. To reduce social crime
  5. To create employment opportunities in Bangladesh.
  6. To increase the earning of the sponsors.
  7. To achieve Millennium Development goals
  8. To develop current GDP of the country.
  9. Management Aspects & Corporate Setup:

The promoters have formed private limited company and got registration with Registrar of Joint Stock Companies of Bangladesh. The following 2(Two)  persons are the first Directors of the Company:-

Sl.No.        Name of the Director           Address    Status  No of Shares
01. Md. Mobarak Ali Howlader

S/O, Late Israil Ali Howlader

&     Late  Jambila Khatun

NID No. 0610381670671

TIN No. 462365625036

 

133, Nawabpur Road,

Moti Electric Market,

Dhaka-1100.

Chairman 100000
02. Mr. Md. Fakhruddin Shameem

S/O, Md. Mobarak Ali Howlader

& Mrs. Rahima  Khanam

NID No.:2698874448123

TIN No. 003-101-8393

 

133, Nawabpur Road,

Moti Electric Market,

Dhaka-1100.

 

Managing Director 400000
   Total 500000

 

 

Md. Mobarak Ali Howlader shall be  the Chairman of the Company  and he shall be entitled  to remain and continue in the office for a period of 5(Five) years, till he    voluntarily resigns or  become  disqualified under Section 108(1) of the Companies Act,1994.

Mr. Md. Fakhruddin Shameem shall be  the Managing Director of the Company  and he shall be entitled  to remain and continue in the office for a period of 5(Five) years, till he   voluntarily  resigns or  become  disqualified under Section108(10) of the Companies Act,1994.

Subject to the Control and Supervision of the Board, the Business and all other Affairs of the Company shall be managed by the Managing Director of the Company.

AN ORGANOGRAM IS GIVEN BELOW:

 

4.THE BUSINESS DESCRIPTION:

The existing project is a modern electric lamp item . The project  plays a vital role to meet up the demand of super quality  electric lamp  both local and international market and also give an opportunity to the local investors for economic development of the country.

 

5.BUSINESS  LOCATION  AND  ITS  SUITABILITY:

The existing project is located at  Moti Elcetric Market (2nd & 5th d Floor)  133, Nawabpur road, Dhaka.. The site enjoys all infrastructural facilities like road, power, water and availability of labour..

 

 

 

 

  1. SAFETY PROVISION

The project has adequate safety provisions to fight against fire. The cost of fire fighting has been including in local machinery cost of the project.

7.TECHNICAL SERVICES AND QUALITY CONTROL:

The project has  the adequate provisions of technical services for ensuring quality control. The project has  the provision of training of the technical person both in home and abroad ( if necessary).

 

8.MARKETING ASPECTS:

 

A compact fluorescent lamp (CFL), also called compact fluorescent light, energy-saving light, and compact fluorescent tube, is a fluorescent lamp designed to replace an incandescent lamp; some types fit into light fixtures formerly used for incandescent lamps. The lamps use a tube which is curved or folded to fit into the space of an incandescent bulb, and a compact electronic ballast in the base of the lamp. Compared to general-service incandescent lamps giving the same amount of visible light, CFLs use one-fifth to one-third the electric power, and last eight to fifteen times longer. A  CFL has a higher purchase price than an incandescent lamp, but can save over five times its purchase price in electricity costs over the lamp’s lifetime. Like all fluorescent lamps, CFLs contain toxic mercury  which complicates their disposal. In many countries, governments have established recycling schemes for CFLs and glass generally. CFLs radiate a spectral power distribution that is different from that of incandescent lamps. Improved phosphor formulations have improved the perceived color of the light emitted by CFLs, such that some sources rate the best “soft white” CFLs as subjectively similar in color to standard incandescent lamps.

 

LEDs (Light Emitting Diodes) are solid light bulbs which are extremely energy-efficient. When first developed, LEDs were limited to single-bulb use in applications such as instrument panels, electronics, pen lights and, more recently, strings of indoor and outdoor Christmas lights. Manufacturers have expanded the application of LEDs by “clustering” the small bulbs. The first clustered bulbs were used for battery powered items such as flashlights and headlamps. Today, LED bulbs are made using as many as 180 bulbs per cluster, and encased in diffuser lenses which spread the light in wider beams. Now available with standard bases which fit common household light fixtures, LEDs are the next generation in home lighting. A significant feature of LEDs is that the light is directional, as opposed to incandescent bulbs which spread the light more spherically. This is an advantage with recessed lighting or under-cabinet lighting, but it is a disadvantage for table lamps. New LED bulb designs address the directional limitation by using diffuser lenses and reflectors to disperse the light more like an incandescent bulb.

 

 

The high cost of producing LEDs has been a roadblock to widespread use. However, researchers at Purdue University have developed a process for using inexpensive silicon wafers to replace the expensive sapphire-based technology. This promises to bring LEDs into competitive pricing with CFLs and incandescents.

9.Demands of CFL and LED lamps in Bangladesh :

A CFL has a higher purchase price than an incandescent lamp, but can save over five times its purchase price in electricity costs over the lamp’s lifetime. Like all fluorescent lamps, CFLs contain toxic mercury  which complicates their disposal. In many countries, governments have established recycling schemes for CFLs and glass generally. CFLs radiate a spectral power distribution that is different from that of incandescent lamps. Improved phosphor formulations have improved the perceived color of the light emitted by CFLs, such that some sources rate the best “soft white” CFLs as subjectively similar in color to standard incandescent lamps.

More efficient – LED light bulbs use only 2-17 watts of electricity (1/3rd to 1/30th of Incandescent or CFL). LED bulbs used in fixtures inside the home save electricity, remain cool and save money on replacement costs since LED bulbs last so long. Small LED flashlight bulbs will extend battery life 10 to 15 times longer than with incandescent bulbs. Cost-effective – although LEDs are initially expensive, the cost is recouped over time and in battery savings. LED bulb use was first adopted commercially, where maintenance and replacement costs are expensive. But the cost of new LED bulbs has gone down considerably in the last few years. and are continuing to go down. Today, there are many new LED light bulbs for use in the home, and the cost is becoming less of an issue. To see a cost comparison between the different types of energy-saving light bulbs, see our Light Bulb Comparison Charts. Light for remote areas and portable generators – because of the low power requirement for LEDs, using solar panels becomes more practical and less expensive than running an electric line or using a generator for lighting in remote or off-grid areas. LED light bulbs are also ideal for use with small portable generators which homeowners use for backup power in emergencies.

10.Marketing Strategy:

Trading of intake products for direct marketing of  lighting fixtures and crystal lamp through import is also more benefited. Ratio of lighting fixtures and crystal lamp import and direct marketing is 70% :30. Cost of each piece of  lighting fixtures and  crystal lamps upto  godown are BDT:2000/- and BDT:10,000/- respectively. Quantity of  lighting fixtures and  crystal lamps will be 55000pcs and 30000pcs. Sales price of  each piece of  lighting fixtures and  crystal lamps are BDT:3200/- and BDT:16,000/- respectively.

 

 

List of 203  wholesalers and distributors of SOBER ENERGY Saving lamp in Dhaka city have been shown in the annexure. Different marketing campaigns have been also shown in the annexure. There is a huge demand  of SOBER ENERGY Saving lamp in Dhaka city.

 

10A.Opportunities:

  • Huge local market demand, which is expanding by leaps and bounds.
  • Development of demand for the products in the foreign markets, thus to earn foreign currency.
  • Availability of raw materials  both in local market international market.
  • Employment generation.
  • Environment friendly.
  • Contribution to GDP

10B.Conclusion:

 

For the limitation of electricity as well as for cost savings, people can easily use both CFL and LED lamp in their offices, factories,  business centre even houses. To save energy to save nation against electricity disruption.

 

11.RATIONALE OF ECONOMIC ANALYSIS:

The financial or commercial profitability of a project may not give a good measure of the project’s contribution to the society or to the national economy. In financial or commercial analysis emphasis is given only to assessing the project’s profit in terms of money but not to the real contribution to the welfare of the society. To measure a project’s contribution to the society as well as national economy the following aspects should be taken into consideration:

» Creation of new employment opportunity;

* Downstream impact on the economy;

* Linkage effects: and

* Contribution to GDP.

» Economic Rate of Return

12.EMPLOYMENT GENERATION:

After starting up the project,43 employees will be required to run the project successfully. Moreover, during construction period, hundreds of labors, technical persons will be required for successful implementation of the proposed project which will create an additional positive impact on the peripheral economy and the job market of the project area.

 

13.DOWNSTREAM AND LINKAGE EFFECT

During and after implementation of the project, enormous effect will be happened on the surrounding society and economy. Local proclgyurements for the project implementation will have a positive impact on the over all economy. Alter implementation that is during the entire operation life of the project, the labors and the technicians continuously need to buy consumable products from the local markets for use. To feed the need of the market, numbers of new farms/shops will be coming up creating additional job opportunity, enterprises as well as new entrepreneurs in the surroun7.01. 1

 

14.CONTRIBUTION TO GDP

In assessing the merits of a project, the objectives of any particular society clearly must be taken into account. That is, project costs and benefits must be measured against the extent to which they detract from, or contribute to, achievement of that society’s objectives. At a general level, it is assumed to have two primary and simultaneous – if not always equally valued objectives: to increase total national income, the growth objects and to improve the distribution of national income, the equity objective . In general, therefore, projects should be assessed in relation to their net contribution to both of these objectives. As this project is not a national level project, only direct contribution of the project to GDP is considered for assessing the economic merit of the project.

 

15.ENVIRONMENTAL ASSESSMENT & BACKGROUND:

Now-a-days protection of environment (both natural and human environment) is one of the burning issues in the world at the age of modern science and technology. In response to growing environmental awareness in Bangladesh, over the last few years, the concerned authorities have now begun to consider the need for sound management approaches or the protection of the environment without jeopardizing the badly needed industrial and economic progress. Emphasis. has therefore, been placed on good planning and management systems that are essential in addition to appropriate technical solution. Bangladesh is one of the highest population densities in the world. This puts tremendous pressure on its limited resources and hence there is a direct need for optimal and equitable resources management programme, which can only be effective if they are environmentally sound. Natural and man-made an environmental hazard coupled with limited resources makes it imperative to incorporate the environmental dimension in the delicately balanced ecosystem that exists in Bangladesh. Since the process of development in Bangladesh is still in its initial stag, it is advantageous to incorporate the environmental dimension in the development program. For instance, the incorporation of EIA(Environmental Impact Assessment) as part of overall planning process would help avoid some of the adverse effects of development experienced by industrialized nations.

 

15.A. INTRODUCTION:

The United Nations Environment programme (1978) EIA as a method “to identify predict and to describe in appropriate terms the pros and cons ( penalties and benefits) of proposed development. To be useful, the assessment needs to be communicated in terms understandable by the community and decision- makers and the pros and cons should be identified to the basis of criteria relevant to the countries affected. The purpose of the environmental assessment can therefore be defined as to serve as a management tool not only to assess impacts but also to improve the quality of decision. It is necessary to conduct EIA to assess the impacts on surrounding natural and human environment.

 

  1. LEGAL FRAMEWORK:

There is a legal requirement for completion of environmental assessments for a variety of

 projects that are considered as having the potential for causing the significant environmental effects. The Environment Conservation Act 1995 and Environment Conservation Rules (ECR) 1997 constitute the legal basis for undertaking EIA for any development of industries or development projects in Bangladesh.

 

  1. SCREENING OF PROPOSED PROJECT:

 

As per ECR 1997, a normative screening procedure is to be followed according to which industries and projects have been divided into four stages-Green, Orange A. Orange B and Red. This screening is based on several important criteria such as type of project, its size, location and importantly its pollution potential. According to the ECR 1997 this ” Sober Electric Industries Ltd.” project is orange   B category project. The level of impacts on human and natural environment is too high. This is why full scale EIA is not necessary: IEE (Initial Environmental Examination) is enough.   After the completion of 1EE, E1A study report will be prepared according to the recommendation of EIA team.

 

17.A.  EIA (Environmental Impact Assessment) procedure:

17.A.1 Establishment of the baseline:

A baseline study is one of the most important parts of Environmental Assessment. This term refers to the collection of background information on the environmental and socio-economic setting for a proposed development project and it is normally one of the first activities undertaken in an EIA. The study team surveyed the project area sincerely and collected necessary information of the proposed project.

 No rehabilitation is necessary to implement the proposed project. Our social survey reveals that if the project is implemented, it will bring an economic contribution to the society of near by area of the project and the country.

 

17.B. Evaluation of the Impacts:

  1. Short-term Impacts: From the checklist it has been seen that most of the short-term impacts arc in minor category. When the construction and installation activities arc completed, the impacts would be overcome easily.

 

17.C. Long-term Impacts: As the proposed Lighting and Lighting Fixtures will use updated manufacturing technology, it will not bring any adverse impacts to the adjacent environment. It is necessary K; mention that the project will be capable to maintain the different emission standards for environmental parameters recommended by Department of Environment, Government of Bangladesh. Most of the long-term impacts arc positive. If the project is implemented, it will accelerate the ultimate development of the country and create employment opportunities. Although some long-term impacts are adverse to the natural environment, most of them have cither minor impacts or might be treated easily.

 

17.D.  PROPOSED MEASURES FOR ADDRESSING THE ENVIRONMENTAL ISSUES:

The following measures should be undertaken to mitigate the adverse impacts on the surrounding environment.

 

  1. The Structural Measures:

18.1. The Modern Equipment of the proposed plant will have the capacity to keep emission at minimum level to maintain the sound air quality.

 

18.2. There should be adequate treatment facilities like effluent treatment plant to mitigate the impacts of liquid waste.

 

18.3. There should have adequate safety provision both for the health of labor and the whole manufacturing plant such as protection from fire hazard.

 

  1. Non-Structural Measures:

19.1. There should have an effective Environmental Management Plan for each of the selected  meditative, protection and enhancement measures as far possible the guidelines of United Nations Environment Programme (UNEP).

19.2. The noise level will be kept at minimum as far as possible.

 

19.3. There will be an effective monitoring system of the impacts on the environment during both construction and operation period and if any severe impact occurs suddenly, immediate steps must be taken to minimize the adverse impact by the project sponsors.

 

19.4. During operation period the sponsors will very much aware of the safety of the labors as per mentioned IEO guidelines.

Quality Control: It is a crucial clement of any investment project. In all cases the standard quality will be strictly maintained so that there will be no undesirable situation from the markets.

Assurance of the Hairs: Any project/industry is almost dependent on the assurance of order of the buyers. The efficient marketing strategy and previous experience will help to overcome this problem successfully. The project sponsors have already got an assurance from the local market and Project have build a strong supply chain management.

  1. ACCEPTABLE OVER ALL CERTAINTY INDEX:

In order to assess the risk of the project the following assumptions can be explained with the certainty index.

  1. CONCLUSION AND RECOMMENDATION:

The details feasibility report reveals that the project is viable in all respects .The sponsors are experienced persons in related business. They are well educated, financially sound and have the real capacity for efficient management. The demand of (energy saving lamps) CFL, LED, Crystal Lamps and Lighting Fixtures are very much in the local and international market. Therefore, it can be concluded that the project has the potentials so that they can contribute to the ultimate development of the country.

 

Md. Fakhruddin Shameem Managing Director of Sober Electric Industries Ltd. delivering his speech on 3rd Annual Conference and Price Giving Ceremony for Wholesaler and Distributors of Sober Brand Energy Saving Lamp held on 2nd July, 2012.

 

Md. Fakhruddin Shameem Managing Director of Sober Electric Industries Ltd. handed over price to a best seller on 3rd Annual Conference and Price Giving Ceremony for Wholesaler and Distributors of SOBER Brand Energy Saving Lamp held on 2nd July, 2012.